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Since its inception in 1993 SAITEX – The
Southern African International Trade Exhibition- has successfully promoted
increasing international trade between South Africa, African and foreign
companies.
It has traditionally been the only multi-sectoral
trade fair of its size and kind on the continent and annually plays host to
hundreds of exhibitors showcasing products, technologies, services and
opportunities from all over the world.
With the acquisition of SAITEX by
Exhibition Management Services in 2008 a programme was put into place to
refresh, revitalize and reposition the event.
The timing was changed from its traditional October
slot and brought forward to July to allow the event to be co-located with
Africa’s Big Seven (AB7).
The immediate benefit of this being the increased
networking available to SAITEX exhibitors from AB7’s large and existing
visitorship currently emanating from 45 countries.
The show’s ability to translate export, import,
development and investment opportunities into reality in sub Saharan Africa has
long been proven. Marketing plans are now in place to roll this business out
throughout the continent.
And finally EMS intend “fine tuning”
SAITEX’s multi-sectoral character to emphasis more of an export
ready/retail ready exhibit profile that will encourage the attendance of more
agents, buyers, traders, distributors and importers from the rest of the
continent.
To facilitate the business networking opportunities
the organizers offer a free matchmaking service to all registered exhibitors
and visitors allowing them to interact seamlessly with their chosen market
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